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India's 1.2 Billion Customers -- How to capture the world's most exciting new marketplace
Over the past decade India has captured the attention of the greatest consumer companies in the world. But despite their aggressive efforts, most of them have yet to find or secure a comfortable place in India’s market. After years dedicated to establishing market share, their positions remain vulnerable: They launch products and pull back, change their branding, or see their positions undermined by local rivals. Why?
Conventional wisdom derived from experience in the developed world does not apply to India. When orthodox business practices fail, new ones must be rebuilt from the ground up, specifically tailored to India’s markets.
This book explains the unique challenges posed by India and how to overcome them. The undertaking should be worthwhile to anyone interested in acquiring 1.2 billion new customers.
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Are Chinese Mothers Superior?
Amy Chua and her daughter
A certain essay appeared in the Wall Street Journal last Saturday, titled "Why Chinese Mothers Are Superior," to which one excerpted reaction from the Journal community itself was "I am in disbelief after reading this article." What I am in disbelief about, after reading the article, is that the Journal published it. The author is a Chinese mother, Amy Chua—a professor of law at Yale perhaps best known for writing the New York Times bestseller World on Fire.
The essay affirms that stereotypical Chinese parenting produces stereotypical cases of success for the children raised in that fashion—impeccable grade reports, precocious competence in the violin and piano (but mind you, those instruments and no other!), and fortitude of mind in the child to boot—and it explains how all this can be achieved by drawing on representative episodes from the author's own experience as a Chinese mother. The most instructive and blood-chilling of these is the story of how little Lulu, Chua's youngest daughter, was compelled to learn, just in time for her piano recital, how to play "The Little White Donkey"—a most difficult piece, apparently requiring uncommon ambidexterity and, one would think, rapid and fluent communication between the hemispheres of a seven-year-old's brain, across its not fully developed corpus callosum:
The author beams with pride over this "success story" and seems to consider it a vindication of her school of parenting against all naysayers. And throughout the article, starting from its title, she does little to disguise her scorn for Western parents, their tolerance for underachievement in their own children, and their squeamishness at the sight or report of the treatment other (luckier) children undergo everyday in the hands of their Chinese mothers.
Having been long convinced that nothing harms stereotypical Western children more than their parents' stereotypical laxness, I nevertheless find appalling much of what Chua states and even more of what she implies. Perhaps the foibles of modern Western parenting have grown so obvious and so ridiculous that any criticism of them is allowed to stick and any proposed alternative is welcomed; the more diametrically opposed to the status quo, the better even. But what Chua is prescribing in her article should not be rashly applauded by even the most frustrated critics of modern parenting mores.
Read the rest in Commentary.